As a group of technical and creative minds, we shared an objective – to make it easier to communicate messages worldwide. By creating a space that was free from the constraints of the corporate world, we became more flexible, opening our minds to real innovation and curating our best ideas into localisation services that we could share with our community. Flexibility remains at our core - from how we operate internally to the support options we offer our clients - going above and beyond expectations in all that we do.

If you know the game ‘Broken Telephone’, you’ll understand what we are trying to achieve. Communication from person to person easily becomes lost in transit, particularly when one is a subject expert and the other, a layperson. Our aim is to fix the communication points, from when a message begins to when it reaches its destination, so that it never becomes corrupted or open to misinterpretation. By localising the message, we provide further assurance it is understood in multiple contexts.

Both! In the first instance, the localisation support we provide is a service, but this, in turn, creates a product for our clients’ use. We believe every service should be focused on the end result – the product. And so, by placing our focus on the final product, we help to shape the service we provide to our clients. It’s a process similar to back translation; where a piece of text is translated, then reverted to its original form. By flipping the process on its head – including the application of QA from the beginning of a project - we ensure the most suitable services are adopted to create an effective end product. The result is something that’s more than just legible – it’s a product with design, functionality, and readability all taken on board to create the optimal UX.

Our email communications provide extra value through shared insights on effective project handling, marketing tips and growth strategies, so they are always worth a read. They’re kind on the eye, too, making them much easier to digest than words alone!

It’s likely you have produced a 1, 3 or even 5-year plan at some stage. Well, this is exactly how we approach each project. By asking our clients to think about their desired outcome a year from now – encouraging them to pinpoint exactly how they want their product to make their own customers feel. This allows us to focus immediately on their goals and create a workflow around the steps it will take us to get there.

Our team creates a 4-stage workflow for each project, including order preparation (OPS), project preparation (PPS), project execution (PES) and project completion (PCS). During each stage we utilise our key assets of expertise, knowledge, technology and R&D, to create the perfect custom-made product, with a QA process applied to make sure we have earned our ‘Black Belt’ in the preparation and delivery.

Great talent is something we are constantly on the hunt for, but it’s more than talent alone that we’re after. It’s a mindset. Because only those with a certain mindset will flourish here. Those who are innovative, ingenious, inventive, independent... We also look for those who enjoy flexibility in their work hours and their development. Because by encouraging personal development, each team member can progress. This, in turn, sees The i‑Mind progress. So if you think you have the right mindset and the talent, and you’d like to have a chat about joining the company, send an email to office@theimind.com.

Above everything, we are humans who love working with other humans. We place a huge emphasis on meeting our clients to share fun moments and build friendships. In terms of our work, we are super consistent in all we do and continually impress our clients with an exceptional quality standard. We have several referral clients only too keen to explain how we’re a joy to work with – just let us know if you’d like to speak with one and we will pass on their details for a direct chat.

Fixing the communication! You read it correctly. Our next big project is to fix the communication which is going into a direction which reminds us of the kid's game "broken phone" - person with knowledge on the matter talks to person with no clue on the matter but is supposed to transfer the info to the experts on the matter. You've probably been there and wondering "why he doesn't get it right?". Well the answer is - "broken phone" which needs fixing.